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Elon Musk Gets Ready to Enter the Restaurant Business

A groundbreaking new diner is set to open in Los Angeles, bringing a blend of classic Americana and futuristic innovation to Santa Monica Boulevard. Designed to be more than just a restaurant, the venue will feature an all-night diner, a movie theater, and a high-speed electric vehicle charging station.
Written by
Bullwaves
Published on
March 26, 2025

The project, originally announced in 2018 and officially confirmed in 2023, aims to redefine the traditional roadside diner experience. Inspired by retro-futuristic aesthetics, the structure features a sleek, silver design with curved architecture reminiscent of a 1950s drive-in movie. Two large outdoor screens will showcase films, adding to the nostalgic yet modern ambiance.

The diner will operate 24/7, catering to both travelers and locals. The two-level establishment will offer rooftop dining, outdoor seating, and counter-style service. Approximately 30 EV supercharging stations will be integrated into the facility, making it a convenient stop for electric vehicle owners.

Despite some initial challenges—including skepticism from local chefs and concerns over its leadership—the project has moved forward, with job listings for restaurant staff and management roles appearing in recent months. The location, positioned near the Sunset Strip and Route 66, is expected to attract a mix of tourists, locals, and EV enthusiasts.

This venture marks a bold step into the hospitality industry, combining dining, entertainment, and cutting-edge technology in a way that could reshape how people experience roadside stops in the electric vehicle era. While no official opening date has been announced, the project's rapid progress suggests that the doors will open soon.

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